[pbnjay]

It doesn't matter if you have a strong idea if no-one is willing to pay for it. Get some sales commitments first, even some "soft" commitments will go a long way. Will you even be able to build the company at the rates people are willing to pay?

[lbriner]

Good advice. I met a guy who was selling screenshots of a product to ensure it did what people expected. He then got a team and built it and recently sold his company for some good dollars so this isn't as weird advice as it sounds!

Also be careful about using a single customer to "co-design" your product since it can affect appeal to other customers.

[pbnjay]

Yeah a single customer is dangerous, you're more like a consultancy if that continues for too long.