[52-6F-62]

I personally can't stand doing number 2, and I do as little of number 1 as is necessary these days, but that said...

there is a ton of room for number two still. Maybe not in the heart of Silicon Valley, but other major cities—sure. There are a ton of businesses operating using WordPress as their primary platform because it's relatively easy for non-technical or semi-technical users to wrap their heads around.

Here in Toronto there are a lot of thriving WordPress/PHP-stack shops that service those businesses so that they don't have to hire their own web team. I would never want to work with one because I personally really don't like working with that stuff. 100-foot pole sort of situation— but they're there, and they pay okay for the local market.