[kylecordes]

The problem is not that is hard; the math can be done, the necessary capacity can be calculated, servers can be ordered.

The problem is that buying 3x the number of servers (or number of data centers) that you need "baseline", to handle the spikes, is a staggering expense.

[jamesgolick]

If they weren't paying 2-10x for their power (the cloud tax), it wouldn't be so bad.