I think you're being sarcastic, but it actually has according to their revenue. They've hit their targets except for the weakened China market due to increased trade wars and volatility there. Because the economy is exploding due to the tax cuts, and the increased amount of disposable income, the price increases of Apple product hasn't seemed to affect them adversely.
Have you checked the stock price lately? $223 to $148 in a few months is no one’s definition of good. Top company by market cap to getting passed by many of your tech rivals, not good either. It implies that just blindly raising prices on your products to increase profits only works so long.