[scandox]

You know ten years ago I would have 100% agreed with you. In fact I would have been outraged as to why anyone would want to know.

And yet today, I consider the provenance of a product to be more or less my No. 1 consideration in whether I will use it or not.

We live in a world where brands and products are established, then monetized and eventually their userbase becomes just a trading chip that passes from hand to hand. We're giving access or money or trusting systems and we really have no control over the transfer of that trust, data or money.

So unfortunately now, yes it really matters a lot. You're asking me to add code to a website of mine: I want your address, your email, your phone number...I need to know who you really are.