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Not to nitpick but I think it matters by how much the risk increases if you're trying to compare it to a potential benefit. I'd also say that the risk doesn't begin at zero. E.g., businesses, employers, schools, other orgs, family, partners, friends, colleagues, etc already have a lot of our personal data, and however small the risk is, it's real and worth consideration. We actually consider these risk/benefit scenarios all the time in everyday life. E.g., - We might surrender too much information when presented with the chance to win something in a draw; or give up some non-relevant personal information in a signup form just because the field is mandatory - Amazon, Apple, etc keep our credit card numbers; Monzo, TransferWise, etc our bank account numbers—but we're happy with that because of the convenience (or because there's no other way to do business with them) - You might have personal documentation saved on iCloud, Google Drive, Dropbox, etc because you want easy access to it; similarly with passwords and services like 1Password |