There's absolutely nothing hypocritical about it. The progressive viewpoint is that taxes should be higher, not that people should just be willingly donating way more money to the government.
This is not a will issue. It's not that against their will they're taxed. It's that they've successfully managed not to pay, contravening the supposed stance of the company.
Thus the hipocrisy.
https://youtu.be/vayYdTU0FiA