[clintonb]

Challenges with apps:

1. Creating a good experience on Android and iOS

2. Getting approval to publish to the major app stores

3. Advertising to users so they actually download the app

4. Reminding users to use the app.

> now you have an icon that the user sees every day.

My home screen only has room for 24 items. Those items haven't changed much in a few years. I may have traded one app for another (e.g. Pocket Casts replaced Apple Podcasts), but that's about it. I don't look at the random Uniqlo app I downloaded to save 10% that one time every day. I don't look at the various restaurant apps every day.

I do have bookmarks in Chrome that I visit frequently. Why? I'm in Chrome for a significant part of the day.

[ryanwaggoner]

You have those same challenges or worse with a website, except number 2. And for the vast majority of apps, that’s no problem. I’ve submitted 100+ apps to the App Store and never had an app that didn’t pretty easily get approved.

And I think most users have more than one screen of apps at this point. And are more likely to see those icons than a given browser bookmark.