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by Arn_Thor
2728 days ago
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That is indeed the trend. iPhones have in recent years been so good in every way that the need to upgrade year-on-year is reduced. With iOS 12 even a 6S feels snappy with a new battery. This trend of a slower replacement cycle has been going on a while, and that is precisely why Apple is raising prices. With slower sales that's the only way to keep revenue growing. And it's working too, iPhone sales met expectations everywhere in the last quarter except China. This isn't an "Apple is failing" story, it's a "Apple misjudged the China slowdown" story |
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