Hacker News new | ask | show | jobs
by bigger_cheese 2728 days ago
The reason people want iPhones is the branding/marketing.

Where I live iPhone is a status symbol. People buy them because they want to show off that they can afford it rather than because there is some special functionality they use. To me iPhone is like Rolex Watch most people who own them probably don't need them and could make do with something much cheaper.

edit: Good example my coWorker told me about her 14 year old daughter begging her for an iPhone. It's the "cool" brand people want. When I was that age I remember Nokia 3210 was the phone everyone wanted. When you have that sort of luxury appeal you can charge more for the product and people will pay.

1 comments

Well in most industrial nations, the iPhone has 30%+ market share, in the US it hovers around 50%. Nothing with that type of market share is a “status symbol”.