[nkozyra]

> Do I think Apple is milking it and offers nothing new? HELL YES

But this really isn't the question. People "overpay" for luxury goods all the time in lieu of higher quality cheaper products.

Selling expensive stuff doesn't necessarily mean you have to or should have the best stuff.

[HenryBemis]

I don't buy the Marketing lingo. I like the touch & feel. I am one of those people who don't feel "special" or "good for myself" because I have a £1000 phone. I am happy/content because a 'machine' adds value to my life. My phone helps me listen to my podcasts, and helps me navigate when I travel. My Nutribullet helps me make great Paleo smoothies.

I am sure that I am not 100% immune to marketing, but I like to prefer the function over the plush.

Luxury is for other people. I prefer F.I.R.E instead :) I do understand that Marketing creates artificial needs, and I want to believe that I avoid it :)