[hinkley]

$650 to $1000 is a big jump, but it's important to factor inflation into any financial logic unless you want bad conclusions.

Random inflation calculator is telling me that 2019 prices should be 6% more than 2015 prices. So right there you're talking about $690 for the same phone this year. The 55% apparent increase in phone price over that period is more like 50%. Which is still huge, but not quite as huge.

[izacus]

Consumers don't think like that though - noone goes and calculates a percentage inflation from the previous product. What they see is the previous price tag and the new price tag... and the amount of money on their bank account.