[rconti]

That happened with the web, ironically helping Apple's 'desktop' marketshare. To a large extent, this has always been the case with mobile (particularly if you want to think back to pre-app iOS, where the only lock-in was perhaps with iTunes music).

Personally, iMessage and shared iPhoto galleries between a dozen family members around the globe make it fairly "sticky" with me, but there's no reason I couldn't just consume the photos on desktop.

I'm not sure I have much of a point here, but I don't think the switching costs have ever been all that high with mobile, and since the popular platforms are pretty mature, most 'necessary' apps are cross-platform.

[Marsymars]

> Personally, iMessage and shared iPhoto galleries between a dozen family members around the globe make it fairly "sticky" with me, but there's no reason I couldn't just consume the photos on desktop.

Just last night I re-evaluated the various photo services that were of most interest to me (Apple Photos, Google Photos, OneDrive, Amazon Photos), and settled on Apple Photos. As a macOS/Windows/Android user, who is normally pretty aggressively platform-agnostic I see abandoning mobile access to my photo library as the least-bad option available.