[plg]

and that's OK

Apple is not aiming for mass market. In the same way that Chanel or Coach is not aiming for mass market.

[spinach]

Apple has been aiming for the mass market though, even if at the slightly pricier end of it. How exactly have they not been? Though it does seem from here on out, they might try to shrink their market and focus more on luxury products.

[scarface74]

The average selling price of an iPhone is over 3 times that of an Android phone...not exactly “slightly pricier”.