[celerrimus]

Quite funny. Mr. Tim Cook apparently either think investors are stupid or he, and the Apple board, are detached from the reality.

For other people reasons for this is clear. Apple is making slightly improved phones, with the extreme price tag. The pain threshold has been exceeded.

Almost all innovations now are from Asian manufacturers. Notch is not progress, it's a deffect. OLED? It was innovation 8 years ago, with Samsung Galaxy S. A phone as fragile as an egg, with back glass replacement costing $599 (versus $99 for Samsung Galaxy S9+). In my opinion, the only real advantage of iPhones is iOS, without apps slowing down OS, tons of bloatware, and lack of privacy even on the system level. But this not justify

And lastly, batterygate, that weakened trust to the brand, also didn't help here.