[l33tbro]

Sure, tremendous innovation on componentry and services. But I think it's being a bit generous putting the Apple Watch or the Airpod anywhere near the game-changing legacy products of the 2000s.

I still can't see how Apple will surge again. The brand equity is based upon Ramsian aesthetics (which have been mimicked to point of being passè in 2019), coupled with category-defining products that became cultural phenonenas (nope: the Apple Watch is hardly holds a candle to those). Not to mention they've all but deserted the power-users with lacklustre notebooks and having 6 year silences between Mac Pro's.

I want to be wrong, by the way. I really do. But you are mainly describing features and not products when you talk about their strides.