[nkrisc]

Running a franchise seems neither quick nor easy and usually requires a large upfront investment.

[astura]

And since the franchisee is representing the franchise's brand they have incentive to help the franchisee succeed and only accept franchisees that are likely to succeed.

Not to mention the franchise collects commission on the franchisee's ongoing sales, not just a lump sum up front and say "you're on your own, have fun." It's quite a different ballgame altogether.