[Aardwolf]

If this is Bill Gates blog, I do wonder the following:

On first visit, it pops up a modal subscribe email dialog.

On a second visit, a distracting large survey thing slid in from the bottom.

Why would Bill Gates need spammy patterns that detract from reading the text on his personal blog?

[vishalsharma]

you should consider using uBlock Origin , I am using it and not getting any messages

[fabricexpert]

He's still a brand that needs to be marketed

[Aardwolf]

Wouldn't his brand look better without these spammy things? It's a person writing insightful stuff, not an entity shoving clickbait in your face.

[majewsky]

This assertion is presented without any arguments to support it.

[PavlovsCat]

Put a super pretty looking button in the sidebar to subscribe to the newsletter, and on subsequent visits have a "take the survey" button show up.

As a bonus, that doesn't get blocked by adblockers, and doesn't annoy those who aren't interested. I might be bored and see what the questions of a survey are, and maybe take it if they're interesting, but not if it's a pop-up.