[zzzcpan]

Paid placement is just one model of advertisement. Other well known ones are paid per impression, per click, per action. This is obviously the last one.

I guess Mozilla is confident enough not many people understand what CPA ads are to claim they are not ads.

[clairity]

that's a fair point, but it still doesn't help the newspaper analogy i was responding to.

i don't like ads either, but i'm ok with mozilla experimenting to find more privacy-respecting revenue streams and lessen their reliance on google.