[aphexairlines]

> Categories like this tend to support just two or three brands at the top of consumer mineshare.

The consumer electronics market seems a lot more varied than two or three brands holding mindshare. Walk into a store to buy a TV and you'll see at least 7 brands you recognize (Sony, Toshiba, Sharp, Samsung, LG, Panasonic, Mitsubishi). And those are just the asian ones.

[Mazer23]

Sure, but ask any consumer what they think the best brand of tv is and it will probably fall between two or three brands that they can think of. I'm not saying a particular category can't be big enough to support a lot of brands. I'm saying in the consumers mind there are usually just 2 or three they think of.

[eru]

Or even the cars. BMW and Mercedes are just two German premium car companies. There's also Porsche, Audi, Ferrari, Rolls Royce etc.

[Andrewski]

Wait, there are non-Asian produced televisions? Philips makes their TVs in China just like everybody else these days.