[AndrewS]

I've never heard of Hunch before, but just yesterday I was actually thinking that it'd be nice if a tool just like it existed. However, the first thing I thought when I saw their website was "this looks like too much work" (bearing in mind that I'm a little short on sleep today, which is probably why I'm writing this rather than code right now).

I don't want to sign up to stuff and I don't want to answer 20 (unknown) questions to build something (a "taste profile") that I don't understand. After I've seen (and used) some benefits then certainly, but not as soon as I hit their page. I guess this is because every website on the web seems to want me to sign up and invest time and effort in them. I wonder if there is something they can do to lower this initial barrier a little.