[chaboud]

1) Lithium Hydride? That's battery chemistry right there.

2) Marketing buzz from being seen as a forward thinking research company instead of a place that engineers their way out of costly regulatory compliance.

Given that this came from their SF group, it seems like a low-cost high-buzz exercise, and, if it had worked out, they might have some interesting methodologies for chemistry/structural improvement.

It seems like a win-win-win thing to me.