| As you mentioned, most people will jump right in and build a landing page / MVP to see if there's any interest, but that's a time-consuming process and I wouldn't spend any more time than necessary on something that you don't know is actually viable. Still, you of course have to find out if there are potential customers for your idea. I'm using the following validation process to see if a certain target audience is interested in my idea: 1. I start by actually writing down the problem I'm trying to solve and my solution. A lot of ideas may sound awesome while they're in your head, but seem ridiculous once you transform it from an abstract concept into 2–3 sentences. 2. I then create a questionnaire based on my idea. I'm trying to ask pointed questions where the result will actually help my decision-making process, such as "How often are you facing this problem" rather than "Have you ever faced this problem". You can use tools like SurveyMonkey or Typeform to publish your survey. 3. Lastly, I'll try to identify people who are in my target audience. This is tricky, and taking shortcuts like emailing the survey link to your friends doesn't work - there's something called "Interviewer bias", which says that your friends will rate your ideas more favorably than the general public. It's also to be expected that your friends aren't actually in your target audience for your proposed idea. Because I've been through this process so many times, I created IdeaCheck.io[0], where we generate a questionnaire based on your idea and use a panel of respondents to gather direct feedback from your actual target audience. You can read more about IdeaCheck in my Indie Hackers interview[1]. [0] https://ideacheck.io [1] https://www.indiehackers.com/businesses/ideacheck-io |