[Rjevski]

LinkedIn is how I got started. Recruiters are always hungry for fresh meat so it’s an easy way to get your first gigs and build relationships with clients directly.

A blog might be good but honestly a lot of clients don’t know what they want so a tech blog is unlikely to bring them your way (if they’re reading a tech blog chances are they’re already developers and might not need your services). I personally write but I do it more for the fun and for giving free advice rather than a way of gaining clients.

It is not my business yet (I’m still just a contract software engineer) but I’m going to look into this next year. I know one of my ex bosses has a successful small business developing bespoke business software so I think it’s a good market, and if anything will make a few lucky people happy with great software instead of the usual Oracle/SAP/Salesforce garbage.

My email is in my profile. Feel free to get in touch if you want some advice.

[throwaway790]

Oh okay, that makes sense. Let me start with LinkedIn then.

small business developing bespoke business software

If possible, can you elaborate what software it is? Is it SaaS application or productized service?

Thank you, I'll email you! Thanks again, for taking the time to reply

[Rjevski]

A lot of businesses have custom ways of working that can't be modelled in off-the-shelf ERP software - they need something custom to either bridge the gap or completely replace their current ERP for example.

It's all custom, there is no one-size-fits-all approach so it's more about selling an unique product to each one rather than offering it as an SaaS.