Hacker News new | ask | show | jobs
by ted_livingston 5706 days ago
Hi All,

Ted from Kik. Just wanted to jump in and answer a few questions:

On October 21, 2010 we launched a completely new service. The only thing that was the same between new Kik and old Kik was the name and the app store accounts. Users from the old system (about 55K active in the last week before the hard switch over) were notified that the new service was available and that the old one would soon be shut down. About 23K did get the upgrade, but almost all of them dropped it immediately due to losing all of their contacts from the old system, and the now lack of built in SMS texting. You can see this in the graphs - a brief peak, followed by a multi day flat line. I really apologize if this is misleading, it was not intentional.

The numbers. They are real. We can hardly believe it ourselves. The app is built to be incredibly viral (more on that later), but we never spam any of your contacts. All that happens is on registration, we do a quick one time, secure scan to let you know who on Kik you might know. That's it. Nothing is ever stored or shared, and nobody outside Kik will ever hear even a peep that you have joined Kik (unless, of course, you tell them, which a lot of people seem to be doing!) From there, people keep using it because they really like it. It is a bit hard to understand or explain (well, not as hard as Twitter I guess, but still) so it is probably best to just use the app for a bit. You will see why people like it.

We are moving as fast as possible to scale the servers, and add features. As noted below, we've been working on our vision for almost two years now, and this is just the first step. Expect some pretty cool things to come, and until then, thank you for letting us share in this incredible ride.

Ted

5 comments

I have a quick suggestion for blog posts like this: don't assume that readers have any idea what it is you do. Take the opportunity in the first paragraph to describe what your product is and why people use it. That way, people coming to your post who aren't already users will be oriented immediately. They will, I suspect, also be more likely to use your product.
I concur. I spent 5 minutes reading through the site and I have zero idea what this Kik thing really is. If it's yet another closed service I'm expected to sign up for, no thanks.
oh I couldn't agree with this more

landing on blog posts where the template/sidebar etc. give you no idea about the service or even link to signup/homepage is so annoying yet so easy to fix

I hate having to edit off the end of the URL and going to just the domain to find out what the product is about

Why did you decide not to migrate the existing users?
That's where the real story is.

A small startup decided it couldn't scale what the users were offered in an earlier version so the natural decision was to pull the plug.

It's definitely impressive, but the numbers are still not "real" as is portrayed, just because accounts weren't carried over that doesn't mean old users didn't re-sign up based on the old product.

Anyway not trying to criticise this is incredible either way, but it's definitely different to going from 0 to 1m users.

Errr, going from 55k users to a million users inside of 15 days is still an impressive feat...
Which is why my comment includes:

this is incredible either way

I'm just saying there is a difference. 55,000 people instantly aware of your new product who used your old product is a massive boost compared to 0 people knowing about your product when you release it. Anyway this is a fruitless discussion, it's impressive, just different!

The article said “re-launch”, I don’t think that’s very misleading.
Its only misleading to the degree of 4 orders of magnitude

That's okay, right?

Just a quick FYI - once one goes to the blog (either the blog link or the "more info" on the homepage) many of the bottom nav ("Other Clicks") links do not work because they are relative paths (they all map to blog URLs).
Congratulations from a fellow AC'er. At this rate you guys will probably be moving out in the very near future. Really impressive stuff.