[agentultra]

Maybe you're focusing on the wrong problem. Without knowing what "naturally motivates you," one thing that does motivate most people is helping others and feeling important. Look up from your monitor at the business around you. Your job isn't simply to sling code all day: you're a problem solver. If you can write a little script that removes a small inefficiency in the sales teams' process you'll be their hero. If you start adding some code to ship usage metrics that help your team adopt a feature that improves your users' workflow -- you'll be a champion. Follow this path and you'll come across interesting problems to solve.