[wpietri]

We're talking about public perception of a company, so whether people find them personally useful is definitely one factor in that.

Another factor surely is notional utility. Even if somebody buys a different car, they can understand what Tesla might do for them. They might never fly on Virgin Galactic, but they could imagine doing it. What Goldman does is something most people will not only never need, but would have a very hard time imagining that they need.