> That's where Google and FB have an advantage. They track everyone's location and interests
I was thinking about this two summers ago when there was that migration “crisis” in Europe, i.e. that Facebook knew better than anyone else on the planet how many immigrants there were (give or take) and especially from where exactly they were coming (that was a very contentious point back then) based on their location data and on the location data of their friends and families left at home. Come to think of it, I bet they could also “guess” the general level of education for many of those immigrants, that was also a very, very hot topic back then.
I was thinking about this two summers ago when there was that migration “crisis” in Europe, i.e. that Facebook knew better than anyone else on the planet how many immigrants there were (give or take) and especially from where exactly they were coming (that was a very contentious point back then) based on their location data and on the location data of their friends and families left at home. Come to think of it, I bet they could also “guess” the general level of education for many of those immigrants, that was also a very, very hot topic back then.