Yes, any time you defraud investors the damage done to your reputation is more than justified:
http://fortune.com/2016/04/11/goldman-sachs-doj-settlement/
>"I doubt your average joe even knows what GS does beyond being a “vampire squid.”"
Yes and even sophisticated investors(hedgefunds) did not know what GS does when they bought their Abacus synthetic CDO product and were hookwinked:
https://sevenpillarsinstitute.org/case-studies/goldman-sachs...