[usrusr]

> I doubt your average joe even knows what GS does beyond being a “vampire squid.”

..which is a prime example of bad reputation. Reputation, does not care about justification, it just exists once it started existing.

It must be tempting for GS to just not care about their reputation on main street since they don't engage in that kind of business, but the business they do engage in does not get easier when everyone they might want to interact with is carefully weighing the benefits against the risk of getting tainted by association.

[kokey]

Well, strangely enough a recent study seems to indicate that a reputation for being evil is actually good for attracting investment banking type business https://insight.jbs.cam.ac.uk/2018/beneficial-wrongdoing/

[usrusr]

Why am I not surprised :(

(sorry for the low effort answer)