[danrl]

There are several drivers for human behavior in an organization (e.g. compensation, satisfaction, loyalty, etc.). According to Simon Sinek's "Start With Why" book the most powerful driver is having a common sense of purpose. A bigger goal that the organization wants to achieve and that defines WHY they to WHAT they do (here: fresh produce).

I think getting to know the "Why" and finding out how the CEO communicates, establishes, and motivates people towards the "Why" is a valuable lesson. It imagine it to be very hard given the limited time you will be spending with the CEO, but since you are in an established relationship with them, it could be easier to get to the point in conversations.

It's a great opportunity that you have there and I wish you the best of success in your shadowing.

[realrali]

Thank you! I will also check out Simon Sinek's book.