[feanaro]

Could he had, in your opinion, used "Application Store"?

[xapata]

I think so. App sounds like an abbreviation for Apple but Application does not.

[feanaro]

I'm not sure it's a very good idea to start self-censoring word usage based on whether they sound like a prefix of a large company.

[xapata]

In this case it's Apple censoring you.

[feanaro]

I would argue that it is the law censoring me, on behalf of Apple. I think the law is wrong and unjust in this case, though.