And yet some people are wondering why GDPR has a data retention policy that aims at keeping personal data around for the least amount of time necessary.
Companies should be made accountable for such blatant abuse of user data.
They may have the data, but they have no incentive to care whether or not their inferences are correct. This is a common problem with ostensibly data-driven companies.
Companies should be made accountable for such blatant abuse of user data.