[SentientNo4]

Simple: it costs them money and resources to go through the process you described, whereas it costs them almost nothing to directly close the account and send an automated message.

[Juliate]

I wouldn't call "reputation" nothing or less valuable than money.

[user5994461]

I've only ever seen one company actually have a "reputation" metrics mentioned in the employee onboarding or customer support and outages.

[starbeast]

The value of that intangible asset is called 'goodwill' and the market gives it a value. Worldcom had to slash around $80 billion dollars in lost 'goodwill'.