[toufka]

> I find it hard to believe that Facebook refuses to acknowledge any fault in this.

I feel that the distance between their rhetoric and their technical machinations is their liability. And to those who say, "no big deal, everyone already knew this" - well, then why does Facebook's rhetoric not match their underlying technology?

If Facebook came out and said, "our business model is to sell ads, so we do everything legally in our power to give people the power to connect to each other, while supporting ourselves by selling ads," then I would have confidence in their statements. They instead obfuscate and disemble.

When they speak of "integration partners" and speak about using Facebook services on various devices, and not in terms of selling the data itself, opening up entire streams of data to read and write permissions, then their aims in this press release are different from the aims of their clients and shareholders. And the extent of that difference is a liability.

That they can't be honest in plain language about their technical systems means they don't yet have confidence that their technical systems would be culturally sustainable were they to be well understood. Incentives are not aligned here - and that is a very scary and generally untenable place to be.