[ta3216]

I think it depends on the audience. Looking at your blog I can see how ads may not work as well. My blog is focused more on dining out, shopping etc where viewers think nothing of ads and I think they would even think it weird if there weren’t ads.

[gwern]

You could say that about both Pandora (radio is expected to have ads) and Mozilla's general Internet sampling frame (the Internet is expected to have ads), but they still find a large average harm.

[ta3216]

My site is focused on shopping and dining out therefore I don’t think the conclusions in those papers apply in my case. The audio interruptions noted in the Pandora test are far more intrusive than in-page display ads. If I used interstitials then I would agree.