Keurig created a hardware sales model orthogonal to printers. That is, people are excited to buy the recurring element (pods) and accept that the several-hundred-dollar device is just a means to an end. They don't feel ripped off, compared to buying printer ink that costs nearly as much as a new printer.
Keurig created a hardware sales model orthogonal to printers. That is, people are excited to buy the recurring element (pods) and accept that the several-hundred-dollar device is just a means to an end. They don't feel ripped off, compared to buying printer ink that costs nearly as much as a new printer.