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by Puer
2740 days ago
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Facebook isn't tapping your phones microphone 24/7. It's a nice little dystopian theory that's been disproven time and again. A far more probable and less exciting explanation is that your credit card provider (or the store you bought the wine from) is selling your information and Facebook happens to be one of the buyers. Furthermore, people grossly overestimate how unique they are. At any given point in time you're a target market for millions of products, you just don't notice the ads for the ones you don't buy. Just because there's a correlation doesn't mean you were singled out as an individual. |
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"On May 14, 2014, Acxiom announced that it had acquired LiveRamp, a data onboarding company, for $310 million. LiveRamp was founded in 2011 as a spinout of RapLeaf, a marketing data and software company founded in San Francisco, California in 2005 by Auren Hoffman and Manish Shah.
In May[2017], LiveRamp announced a consortium formed with two other ad tech companies, AppNexus and MediaMath, to compete with Facebook and Google in the area of programmatic advertising, the term used to refer to the use of automation software to buy advertising.
In 2016, LiveRamp acquired two data and identity-matching startups, Arbor and Circulate, for more than $140 million combined. The company also announced the launch of IdentityLink, a method of anonymizing consumer's identities as they are tracked across multiple platforms.
In February 2018, Acxiom announced a reorganization from three divisions into two - a Marketing Solutions group and its LiveRamp business. In May, the company announced international expansion into Brazil, Netherlands and Italy, and released Global Data Navigator (GDN), a portal for identifying available data elements by country. In June 2018, Consumer research firm GfK MRI has partnered with Acxiom."
https://en.wikipedia.org/wiki/LiveRamp#2010s