[btown]

Tableau (and the general business analytics space) have done a good job at reframing the problem as: "don't think about what you want as a leader at a company; instead, democratize data access so your team can decide what it wants, and pay for democratization not for your own features." See for instance: https://www.forbes.com/sites/briansolomon/2016/05/04/how-tab...

Arguably Elastic is a success story about bridging the worlds of an API-first technical stack with a democratized non-technical analytics framework. And they started by just powering excellent search, and building value-add layers over time. But they built into a then-vacuum of API offerings, whereas there are many other (potentially inferior, but well-funded) speech-to-text APIs. I'll be avidly following you guys as you navigate the space, and hopefully you're able to find some good "hooks" or uniquely-easy-to-roll-out integration stories that strike a balance between focus on technical excellence and driving awareness in a super-linear way.