[giarc]

I think the cost to subsidize this program is too much. I have countless flyers for $50 off first order etc etc.

I think if I were to enter this space, I would start a B2B meal prep where I have staff go into grocery stores, put together boxes that the stores own customers can buy. I'm not talking about the prepped food, but boxes with all the ingredients. Stores retain some lost customers from these meal kits and people get the experience of cooking something new.