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by travelton
2747 days ago
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I recently subscribed to a different box service, which does all the food prep work for you (chopping/dicing/slicing, making sauces). It generally takes us 20-30 minutes less to prep, cook and clean over Blue Apron. IMO this is the main value prop Blue Apron is missing. For me, Blue Apron is really only solving for time spent looking up a recipe. In most cases, I'm already going to the grocery store each week. So, where's the value in spending $80/week? If you can shave off the time I spend in the kitchen, that's what I want to pay for. I suspect most people subscribe, love the new recipes they would typically pass over from the internet. And then a month in realize "I'm not saving any time by doing this... I don't want to spend an hour or more in the kitchen tonight... Let's just get take out.". Aside from that, Blue Apron's fulfillment execution is very wonky. Missing/Bad/Broken ingredients, late boxes (which spoil if not delivered timely), and excessive packing. |
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