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"If Capitalism isn't buying shit and lying about it to sell it for higher, I don't know what Capitalism is. This is only a difference in degree, not kind." I'm neutral on the question in this case, but really, any discussion of "capitalism" that goes beyond chapter one, page one of an undegrad economics textbook covers the point that efficient markets are not deceptive markets. Participants are assumed to share equal information. HN's understanding of capitalist theory seems to begin and end at the phrase, "supply and demand", and everything that has a two-sided market is otherwise A-OK. In this particular case, consumers are sort-of informed, but it's also a lot harder to be informed than it used to be. I'm someone who tries to find high-quality items, and even I screw up on a regular basis. I wouldn't fall for this one, though. |
That is not a requirement for efficiency. Unknowns are factored into the price as "risk".
For example, if I am selling you my car, I know its condition a lot better than you do. But, the more you are suspicious about its condition, the less you are willing to pay for it.
If you're a crackerjack programmer, my interview process is inexact, so I'm going to discount the salary offer based on how risky it is that you're not a crackerjack.
Sellers offer guarantees in order to reduce the customer's risk, and hence be able to sell at a higher price. Investment returns are based on the riskiness of it. I pay more at the post office for less risk of non-delivery. Insurance companies, of course, are an entire industry based on managing risk.
Risk is a perfectly normal characteristic of efficient markets, perfect or equal information is not required at all.