[simaracode]

Coming from consulting and having the same initial reaction to design thinking, here is the key elemento IMHO:

1. A simple way to reqllly focus with many stakeholders or team of people to really think problems thru with the minimal structure possible to get some ideas or potential projects.

2. It is refreshing is a big 4 consulting company used to charge you 6/7 fissures for a strategy you then needed your people to buy in. You are maki g it with them in a day or couple of days. (Iterate caster) 3. Gives a low risk model of getting people to really think customer first, with the problems and potential solutions.

From my own point of view it really works, especially in big traditional enterprises where people have trouble Channing. I hate to say it but is almost magical.

My 0.02 cents.