[simonh]

There would be nothing to stop anyone else launching their own app stores, and other cloud vendors would immediately be better able to compete with Azure, so both those streams of revenue would be dramatically weakened, not strengthened.

Enterprise support contracts are mainly about OS upgrades and patches. That would probably stay the same for MS, they would dominate in the same way Red Hat dominates the Linux enterprise. I don’t think this would be strengthened in any way though. It would be pros and cons.