[CM30]

Same setup works well for companies too. Yes it's difficult to accept the short term PR hit, but at the end of the day, the social media mob will likely have zero influence on the success of the business or how many sales it makes.

That's arguably one reason certain games companies have gotten away with horrible, rather anti consumer behaviour for years (like EA), because they realised early on that boycotts and internet complaints do not matter. For them, it's like 'who cares if the angry mob is calling for our heads over on Reddit, because Madden/FIFA/whatever will still sell millions of copies'

At the end of the day, most drama queens and controversy fanatics don't make companies money, and those that do will give up their boycott in time. So the answer is to do nothing and just watch everything fizzle out.