[shashankjain16]

I think customer willing to pay to not to be tracked is not a customer for them anyway. For example, I myself have adblockers installed, use Firefox with tracking protection, use Duckduckgo as search and Outlook as email (this can be debated). It's true that not everyone can go that far in protecting themselves from tracking, but adblockers are quite common.

Web ad-platforms are different from traditional ad-platforms, like television, because in latter you don't really have an option to skip/ignore ads.