[txcwpalpha]

The fact that this isn't immediately tagged as satirical and requires actually reading the article and fully understanding the context (rather than just reading the headline and making a quick assumption) is pretty much the entire point of the "study" and the authors of it. Marking it as satirical would sabotage the purpose.

[Fomite]

Indeed, this is half the point of the BMJ Christmas Issue, which happens every year.

[felipemnoa]

Yeah, tried reading the summary and then the first few comments and I was still confused about what the heck they were talking about.