[neurobashing]

We're having this debate internally. I'm trying to motivate teams currently blogging in Medium to come back to the new CMS we're building for the whole company. Briefly, side A says, Medium is a well-known platform with good discoverability and a great writing experience, and having a popular high-ranked site outside of our core helps SEO. The other argument is mostly, we want our web properties to be more than a brochure, we want the voice of our company to speak "from it" rather than some other random place (even if one presently popular), we should avoid moving between fashionable 3rd party platforms, etc.

[nwhatt]

I am currently having this debate as well. One angle to consider: Medium presents a path for your writers to grow their own personal brand - instead of writing on medium as a company account they can write as their personal account.

The popup mentioned in the article is a huge detractor from Medium, so I'm still waffling.

[delinka]

Can Medium function as a funnel to your CMS? I assume there's nothing preventing a company or individual publishing on more than one place. Post to Medium with links back to your CMS. Blurbs, teasers, full articles - whatever suits your content and goals.

My point: it doesn't have to be an XOR choice.

[neurobashing]

you are correct, that's another facet of the debate (I tried to hit the high points). The argument against that is usually "as long as I'm there why don't I just write the damn article".

[delinka]

I mean, you don't write the article from scratch on each platform. The author should, ideally, be writing it locally and then placing it in all the places it's needed.

[aytekin]

They should publish on their blog first and then use the import feature of Medium to republish it with a canonical to the original.