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by traviswingo 2744 days ago
What’s “evergreen content” ...?
3 comments

Generally anything that is not time sensitive, either because it is about a generic or static topic, or because the author makes regular updates if it is not static. EG: a post on WWII airplanes would be evergreen, as the data is pretty much not going to change at this point. Similarly a regularly updated post on stealth airplane technology could also be evergreen because it evolves with the technology and is presumably always current and relevant.

A post on raising VC funding that was written in 2007 and not updated is not really evergreeen because while it was accurate for the time, it is probably not accurate and relevant in the current funding market.

That's why you can also update the post on raising VC funding evergreen too by updating the content so it is always relevant.

This logic can apply to a vast majority of content, with the exception of the daily news.

Rather than a blog post that is relevant for when it's posted, evergreen is a piece of content that stays relevant regardless of date.

A news item versus how to start a fire. How to start a fire is relevant regardless of date.

"How to fix a flat tire" as opposed to "Here's what Trump tweeted today"
I could quip that "Here's what Trump tweeted today" is the evergreen content, because you always know what Trump tweets are going to be like. But that wouldn't be a HN-worthy comment, so I won't.