[joncrane]

I disagree wholeheartedly.

Movie tastes are very niche and this is why Netflix makes so many weird/off stuff. But movies right now are like an "all or nothing" proposition so they have to cater to the lowest common denominator.

But if you could do variable pricing, movies could stay in the theaters longer.

Also as recently as 15 years ago there were still "Dollar Theaters" that played past hits and it was totally a fun college-type thing to do to go with your buddies so that that one friend or friends would see it.

I think it would open up a whole new market of bargain-seeking/quirky behavior where the cheaper movies would be like a cult following type of deal.